I'm really excited to tell you about Jelan.
But first... how are you friend? Hope this week hasn't been too brutal.
Ok so she came to me convinced she had a lead generation problem.
More leads. Better offers. Stronger sales strategy.
What we uncovered changed the direction of her business.
Sometimes the greatest obstacle isn't a lack of execution. It's spending months (or years) solving the wrong problem.
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"Working with Christina felt like having a true strategic thought partner. She has a way of listening beyond the problem you're describing and helping you uncover the one that's really holding you back. Instead of handing me generic advice, she helped me make intentional decisions based on my goals, values, and real-world feedback. I walked away with far more than a roadmap. I gained a new way of thinking about my business that I'll continue to use long after our engagement ends."
- Jelan, Founder of Nalej of Self
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I recently published her story, The Pivot Point, because I think so many founders in the messy middle will see themselves in it.
If you've been working hard but something still feels "off," don't assume you need a better strategy. You may need to solve a different problem.
👉 Read the case study, then schedule a complimentary Needs Assessment to identify the real constraint holding your business back.
